If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a life time. Well, I should qualify that last statement. If you know how, you can do this. If you don’t know how, then quite frankly, LinkedIn will remain a mystery to you and honestly, just a big waste of time. So, with that all in mind, let me show you my three-step hack that I use to find more business right on LinkedIn than I can deal with. Ready to get started?
The first thing you need to do is you need to connect with a lot of people. At first, don’t worry if they’re in your target market. Your first goal is to build up your connections to at least a thousand or so. Now, don’t connect to everyone all in one day. That will look unnatural and put your account at risk. What I did when I got going was connect to fifty new people every day until I got my connections up to about two thousand, then my account built on its own.
Next, you’ll want to start reaching out to these connections. A great way to do this is to message people when they accept your connect request. You’ll want to say something generic. You do NOT want to spam people with a big long paragraph about how cool you are or your product is. Just reach out pleasantly! If someone ignores you, just keep trying every now and then until you get their attention. Remember, not everyone checks their LinkedIn account daily. So, if you’re being ignored, it’s more likely that the person just hasn’t seen your message yet.
Finally, after you’ve messaged with someone back and forth for a while, you’ll want to invite them to talk with you in more detail about your offering. This shouldn’t be a full-blown sales presentation, but more of a 15 minute get to know you session.
Do these three steps consistently, and you’ll soon have more business than you know what to do with!