Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!

Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!

Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your market! In this article, I’d like to turn you on to a few things you can do to your profile to stand out from the crowd and make people take notice of you! Ready?

Headline

Let’s start with your headline. DO NOT just put your job title or your main skill. “IT Professional.” “Freelance Writer.” Both of these are generic and don’t do any selling! Think about how you could restructure those to appeal to your market, whether that’s potential employers or clients.

Photo

This one’s a little tricky. You want to have a good, maybe even professional photo, and you want it to stand out a little. For the photo, I’d go towards making sure you look friendly and likable. As long as, that is, you’re in a job where being friendly and likable is a good thing. If you’re an international security expert, then you might want to tone down on the smile.

Profile Summary

Here’s where most folks just fall flat on their face! You get two thousand characters for your profile summary. Use them! And, don’t be generic. Write in first person. That’s much more approachable then writing in third person. Make sure you include a little (not too much) personal history. How did you get where you are? Here’s where you can really distinguish yourself from the rest of the field!

Recommendations

Yes, you want them! You don’t have to have a ton. Three or four great ones will do. But these especially serve to position you as an expert in your field. Most serious visitors to your profile (the ones thinking about possibly hiring you for something) will check out your recommendations and really read them!

Skills

Your list of skills and your endorsements help define more about who you are and what you do. Just like with recommendations, you can bet that anyone serious takes a long look at them.

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Three Qualities of the Best LinkedIn Profiles

Three Qualities of the Best LinkedIn Profiles

One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you a few things for you to strive for!

Attractive!

You want your profile to be attractive! What do I mean by that? Well, you want a good head shot. Doesn’t have to be professional, but it does have to show you in a business setting, at least in business clothes. Also, you want your profile summary and your headline to both attract search engine searches and be very readable for your visitors. Keywords are the phrases we put in search engines to search for websites. You want to figure out what keywords someone on LinkedIn might be using to find you and make sure you use those in your headline and salted and peppered in your profile.

Honest!

It’s so tempting in today’s world of websites and social media to pretend we’re something we’re not. And, for a while you can get by with it. I don’t mean really pretending to be the CEO of IBM when you’re not. That’s fairly easy to spot. I mean pretending to be in a higher part of the hierarchy of your company, when you’re actually a fairly junior member. Less easy to spot, sure, but in time, someone’s going to out you! There are a half a billion people on LinkedIn. Some are less successful than you are, some are more successful. I’d recommend you just be honest about who you are and where you are. You’ll end up getting further that way.

Current!

Make sure your profile summary is current. Update it often! Also, if you’re in a technical field where language and platforms change frequently, change the words and labels you use in your summary. You want to look fresh and current. No one wants to work with a dinosaur!

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Why You Must Keep Your LinkedIn Profile Current

Why You Must Keep Your LinkedIn Profile Current

Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were wondering if their older connections would react negatively to an updated profile. Here’s a short summary of what I told them.

“It all depends! But what choice do you have? If your profile needs updating, then that really means that you’ve either moved on, or you’ve changed focus in your professional life. You’ve done something like get a new job, or you’re planning on changing careers. Something like that. If you want LinkedIn to work for you in this new endeavor, then you really need to update your headline, your profile summary, and quite possibly other parts of your profile.”

Indeed, over the past few years as my business focus has changed, I’ve updated my own profile summary significantly about five times. We no longer live in the world of people working at the same job for thirty years and getting the gold watch at the end of that. Thank God! We live in a much more fluid world when it comes to career, employment, and skills. Look at it from a skills point of view. Used to be you had to have a college degree specializing you in some discipline or other before you could get a job doing whatever that was. Nowadays, you can take an online course and within three months or so, completely change careers! You won’t even be starting on the ground floor either!

With the flux that defines our business and professional lives, why wouldn’t you change your profile as you change? So what, if someone gets bent out of shape? One: it will never happen, and Two: who cares?

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Three Negative Things Your LinkedIn Profile Reveals About You

Three Negative Things Your LinkedIn Profile Reveals About You

LinkedIn is about business, right? Right! Just about business, and quite frankly, no one wants to do business with people who are suspect, don’t believe in themselves, or to use a phrase common a few decades ago, throw off a negative vibe! Yet, I see so many profiles that do just this! They hurt your cause instead of help it. Often, I think this is unconscious. I don’t think people with profiles like this are trying to shoot themselves in the proverbial foot, but they are? You might be wondering, what exactly am I seeing? Well, let’s talk about three things I see often that really put me off and make me not want that person in my world.

No Picture or Poor Picture

At least once a day someone sends me a connect request and they don’t have a picture! What’s up with that? How could anybody expect LinkedIn to work for them if they don’t have any kind of picture at all? It is, after all, a business networking site. What is wonder is this. Why are they hiding? What’s wrong with their face? Should I trust them?

Then there’s the people who have photos, but they’re very poor in quality. You don’t have to have a professional head shot like an actor would, but you do need a clear photo that shows you at least wearing business attire.

Lack of Passion About Your Work

When I read your profile summary do I feel like I’ve read this all before? Are you faking it, or are you really stoked about what you’re doing? I don’t want to do business with people who aren’t passionate about what they bring to the table. And, frankly, I would never hire someone who seems that way, either. So, get passionate and pour that passion into your profile!

“Seeking Employment”

This last one might be my own pet peeve, but saying “Seeking Employment” in your headline is a real turn off for me. Seeking employment is not a job, it’s not a career, it’s not an occupation. It tells me nothing. Get rid of it!

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Three Ways To Alienate Just About Everyone on LinkedIn

Three Ways To Alienate Just About Everyone on LinkedIn

Even though LinkedIn’s not Facebook, where virtually anything goes, I’m still often amazed at what I see happening on the platform. LinkedIn isn’t the place to forget your manners! It’s a business networking site, plain and simple. Not everything goes as it does on some other sites, which shall not be named. (Oops! I already did!) But joking aside, your goal on LinkedIn it to create business for yourself, to network with people who can help you, or even to get a new job. Why screw it up by acting stupid? What’s my definition of stupid? Here are a few things I see regularly on LinkedIn, all of which should be absolutely avoided.

Spamming! No, I don’t mean sending out a few million emails telling people about how they can save 50% on their next order of Viagra. I’m talking about unsolicited advertising to people through messaging. Virtually every day somebody hits my inbox with yet another five-paragraph long essay about their new, “ground floor” business opportunity. I’m not against advertising. I’m in marketing, after all! I’m just against stupid marketing, and this is stupid marketing!

Pretending you know someone in my network when you don’t. Look, I’m an open networker. I won’t IDK you if I don’t know you. I even say so in my profile. So, why pretend? Perhaps you’ve got something great I need to know about. Just because we’re not currently connected shouldn’t be a problem. Just connect with me for goodness sake! Then ask me if I’d like to know more about you. I’ll probably say yes.

Downloading my email from LinkedIn and spamming me again! If I didn’t subscribe to your email list, then I don’t need to be receiving emails from you. If you want to add me to a list, then ask my permission. It’s called permission-based marketing for a reason!

Look, I’m a pretty easy to get along with guy! But seriously! Some folks just don’t use common sense on LinkedIn. Don’t be one of them!

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More Cool LinkedIn Hacks You Must Be Doing!

More Cool LinkedIn Hacks You Must Be Doing!

LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid only part. I do like free, but I also understand business. So, I get it that I should be paying for these capabilities. There are, however, quite a few things you can now do with LinkedIn that I completely adore. And, I’ll like to go over a few of those with you today. Hopefully, you’ll get as excited as I am and start utilizing more of LinkedIn’s cool features!

One of my favorite, new “hacks” for marketing on LinkedIn involves SlideShare. In case you don’t know, SlideShare is a platform where you can post your PowerPoint, Keynote and other slide presentations. It was bought by LinkedIn a while back, so it makes sense that the two easily complement each other! I make a lot of slide presentations in my business, both for webinars and for speaking engagements. I can get a lot more mileage out of those slides by making them available on SlideShare. Also, when I post a new slide presentation on SlideShare I always share it on LinkedIn. I’ve done this for my clients’ too. The results are amazing! A lot more views and a lot more interaction. Talking about branding, right?

My other favorite “hack” involves YouTube. This goes hand in hand with the PowerPoints I create. I create those normally for making into videos. This gives me a lot more content to spread around. One great place to share my videos is on YouTube. I can share the video straight to my feed, or I can post it to select groups that I belong to. This is a powerful way to get the right eyeballs on myself and my profile!

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Your Three-Step LinkedIn Hack

Your Three-Step LinkedIn Hack

If you need a way to sell virtually anything, LinkedIn is the place to be! Doesn’t matter if you’re selling coaching, books, gold, or airplanes, with LinkedIn’s half a billion users, you’re going to find more leads and more prospects than you can get to in a life time. Well, I should qualify that last statement. If you know how, you can do this. If you don’t know how, then quite frankly, LinkedIn will remain a mystery to you and honestly, just a big waste of time. So, with that all in mind, let me show you my three-step hack that I use to find more business right on LinkedIn than I can deal with. Ready to get started?

The first thing you need to do is you need to connect with a lot of people. At first, don’t worry if they’re in your target market. Your first goal is to build up your connections to at least a thousand or so. Now, don’t connect to everyone all in one day. That will look unnatural and put your account at risk. What I did when I got going was connect to fifty new people every day until I got my connections up to about two thousand, then my account built on its own.

Next, you’ll want to start reaching out to these connections. A great way to do this is to message people when they accept your connect request. You’ll want to say something generic. You do NOT want to spam people with a big long paragraph about how cool you are or your product is. Just reach out pleasantly! If someone ignores you, just keep trying every now and then until you get their attention. Remember, not everyone checks their LinkedIn account daily. So, if you’re being ignored, it’s more likely that the person just hasn’t seen your message yet.

Finally, after you’ve messaged with someone back and forth for a while, you’ll want to invite them to talk with you in more detail about your offering. This shouldn’t be a full-blown sales presentation, but more of a 15 minute get to know you session.

Do these three steps consistently, and you’ll soon have more business than you know what to do with!

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Seven Pro LinkedIn Hacks You Might Not Have Thought Of

Seven Pro LinkedIn Hacks You Might Not Have Thought Of

Okay, you’ve opened an account, filled out your profile, included a great head shot, and wrote a winning profile summary as well as completed everything required to reach “All Star” status on LinkedIn. Now what? Now’s when the fun starts. In this article, I’m going to show you seven great things you need to be doing consistently in order to reach “Boss” level on LinkedIn.

Numero Uno: Check in every day! Sounds easy enough, doesn’t it? Yet, you’d be amazed at the number of people I reach out to on a daily basis who finally, sometimes after a few months, message me back saying that they just don’t check their account that often. What a waste!

Two: Publish an article on LinkedIn’s blogging feature, called Pulse. You don’t have to be Malcolm Gladwell. Just be you and write about what you know about. Write about what you think your target audience might find interesting. If you absolutely can’t write, hire someone to write it for you once a month. That actually won’t set you back too much and it will be well worth it!

Three: Add videos or other media to your profile. Link to examples of your work. Link to your website. Have an infographic created that shows people part of the process of what you do.

Four: Follow movers and shakers! They might not actually connect with you, but follow them anyway. Share their status updates with your audience!

Five: Connect with these people and others who you think would be important to your network.

Six: You can do this one better if you have a paid subscription to LinkedIn. But, given that you have that, you need to be researching who’s looked at your profile and connecting with them and messaging them. They’ve already shown that they’re interested. Follow up with them!

Seven: This one’s going to take some time, and you might not want to do it, but in some industries, it’s going to be one of the most important things you do. Figure out who in your contacts are local to you and actually invite them out for coffee. Yep, it’s a little old school, but it works great!

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Three Daily Best Practices for LinkedIn Users

Three Daily Best Practices for LinkedIn Users

Done right, you can get more business and leads out of LinkedIn than you can get to. You have to do some work, though. For instance, you need a complete profile along with a head shot that brands you as a professional, and you’ll need to spend consistent time beefing up your connections. That all lays the ground work. After that all you really need to do is to spend a few minutes on LinkedIn daily. I’ve been a LinkedIn user for years now, and I’ve got this all down to a science. Want to know how I keep my LinkedIn account humming along at peek proficiency? Here’s three things I do daily with almost religious fervor. Do this and you’ll never have to prospect for business again.

Just as with most social media, the first of you daily tasks is to update your status. Just as with Facebook, Twitter, Instagram and other platforms, every day you need to let folks know what you’re up to and what you’re doing. Doesn’t have to be earth shattering. Doesn’t have to even qualify for interesting. You don’t have to give details if details aren’t warranted. Just say something about your normal business day. If you want to get organized about this and save yourself some time, use Hootsuite and load up status updates in advance!

Your next daily task is to check your network and accept inbound connection requests. The more people you’re connected to the better LinkedIn is going to work for you. Each of these requests is taking you one more step towards your goal of turning LinkedIn into a prospecting and business machine. Accept these requests on a daily basis!

Finally, you’re going to want to message people who’ve connected with you and who’ve accepted your own outbound connection requests. Your goal is to build a network, and you can’t do that by being a wall flower and never communicating with anyone!

Do each of these tasks daily and watch your LinkedIn account become your single most important business asset!

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Five Steps to Building a Huge Following on LinkedIn

Five Steps to Building a Huge Following on LinkedIn

How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or yet another sales presentation? What I’m really asking is this. How would you like to have a ready audience already pre-sold on you and your products and services? If this sounds too good to be true, you don’t really understand the amazing power of LinkedIn. If you know the steps, you can do this on LinkedIn, actually fairly easily. So, what about it? Want to know how you too can build a smashing business on LinkedIn? It’s very simple, and there are only five steps.

First off you need to have a polished profile that is not only complete, but that sells you in advance. Basically, your profile, especially the summary, is your sales letter for you and your business on LinkedIn. Next, you’re going to have to create unique, valuable content aimed at your target audience on LinkedIn. By content I mean blog posts for LinkedIn pulse, status updates, and the like. You might want a short report accessible through a squeeze page that you can link to so you can build a list of interested followers.

Of course, none of this will matter if you’re not connected with anyone! So, you’ll need to consistently build your network. On LinkedIn, you can be connected to up to 30,000 people. Surely out of that many you can find enough customers, clients, and referral partners to build a business out of!

You’ll want to substantiate who you are and what you sell through real recommendations. Real, as in not fake, by the way! LinkedIn is a quality platform, and quality always wins out! And finally, you’re going to have to stay on top of your industry’s announcements and news. After all, you want people to see you as a thought leader, right? So, lead!

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