Archive October 2018

Why You Must Keep Your LinkedIn Profile Current

Why You Must Keep Your LinkedIn Profile Current

Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were wondering if their older connections would react negatively to an updated profile. Here’s a short summary of what I told them.

“It all depends! But what choice do you have? If your profile needs updating, then that really means that you’ve either moved on, or you’ve changed focus in your professional life. You’ve done something like get a new job, or you’re planning on changing careers. Something like that. If you want LinkedIn to work for you in this new endeavor, then you really need to update your headline, your profile summary, and quite possibly other parts of your profile.”

Indeed, over the past few years as my business focus has changed, I’ve updated my own profile summary significantly about five times. We no longer live in the world of people working at the same job for thirty years and getting the gold watch at the end of that. Thank God! We live in a much more fluid world when it comes to career, employment, and skills. Look at it from a skills point of view. Used to be you had to have a college degree specializing you in some discipline or other before you could get a job doing whatever that was. Nowadays, you can take an online course and within three months or so, completely change careers! You won’t even be starting on the ground floor either!

With the flux that defines our business and professional lives, why wouldn’t you change your profile as you change? So what, if someone gets bent out of shape? One: it will never happen, and Two: who cares?

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Three Negative Things Your LinkedIn Profile Reveals About You

Three Negative Things Your LinkedIn Profile Reveals About You

LinkedIn is about business, right? Right! Just about business, and quite frankly, no one wants to do business with people who are suspect, don’t believe in themselves, or to use a phrase common a few decades ago, throw off a negative vibe! Yet, I see so many profiles that do just this! They hurt your cause instead of help it. Often, I think this is unconscious. I don’t think people with profiles like this are trying to shoot themselves in the proverbial foot, but they are? You might be wondering, what exactly am I seeing? Well, let’s talk about three things I see often that really put me off and make me not want that person in my world.

No Picture or Poor Picture

At least once a day someone sends me a connect request and they don’t have a picture! What’s up with that? How could anybody expect LinkedIn to work for them if they don’t have any kind of picture at all? It is, after all, a business networking site. What is wonder is this. Why are they hiding? What’s wrong with their face? Should I trust them?

Then there’s the people who have photos, but they’re very poor in quality. You don’t have to have a professional head shot like an actor would, but you do need a clear photo that shows you at least wearing business attire.

Lack of Passion About Your Work

When I read your profile summary do I feel like I’ve read this all before? Are you faking it, or are you really stoked about what you’re doing? I don’t want to do business with people who aren’t passionate about what they bring to the table. And, frankly, I would never hire someone who seems that way, either. So, get passionate and pour that passion into your profile!

“Seeking Employment”

This last one might be my own pet peeve, but saying “Seeking Employment” in your headline is a real turn off for me. Seeking employment is not a job, it’s not a career, it’s not an occupation. It tells me nothing. Get rid of it!

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Three Ways To Alienate Just About Everyone on LinkedIn

Three Ways To Alienate Just About Everyone on LinkedIn

Even though LinkedIn’s not Facebook, where virtually anything goes, I’m still often amazed at what I see happening on the platform. LinkedIn isn’t the place to forget your manners! It’s a business networking site, plain and simple. Not everything goes as it does on some other sites, which shall not be named. (Oops! I already did!) But joking aside, your goal on LinkedIn it to create business for yourself, to network with people who can help you, or even to get a new job. Why screw it up by acting stupid? What’s my definition of stupid? Here are a few things I see regularly on LinkedIn, all of which should be absolutely avoided.

Spamming! No, I don’t mean sending out a few million emails telling people about how they can save 50% on their next order of Viagra. I’m talking about unsolicited advertising to people through messaging. Virtually every day somebody hits my inbox with yet another five-paragraph long essay about their new, “ground floor” business opportunity. I’m not against advertising. I’m in marketing, after all! I’m just against stupid marketing, and this is stupid marketing!

Pretending you know someone in my network when you don’t. Look, I’m an open networker. I won’t IDK you if I don’t know you. I even say so in my profile. So, why pretend? Perhaps you’ve got something great I need to know about. Just because we’re not currently connected shouldn’t be a problem. Just connect with me for goodness sake! Then ask me if I’d like to know more about you. I’ll probably say yes.

Downloading my email from LinkedIn and spamming me again! If I didn’t subscribe to your email list, then I don’t need to be receiving emails from you. If you want to add me to a list, then ask my permission. It’s called permission-based marketing for a reason!

Look, I’m a pretty easy to get along with guy! But seriously! Some folks just don’t use common sense on LinkedIn. Don’t be one of them!

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More Cool LinkedIn Hacks You Must Be Doing!

More Cool LinkedIn Hacks You Must Be Doing!

LinkedIn just gets better and better and better! I’ll be honest. When Microsoft bought LinkedIn, I felt a little, how shall we say it…trepidation about what they might do to the platform. Honestly, I’ve not liked all of Microsoft’s changes. Especially the part about moving so many of the free features into the paid only part. I do like free, but I also understand business. So, I get it that I should be paying for these capabilities. There are, however, quite a few things you can now do with LinkedIn that I completely adore. And, I’ll like to go over a few of those with you today. Hopefully, you’ll get as excited as I am and start utilizing more of LinkedIn’s cool features!

One of my favorite, new “hacks” for marketing on LinkedIn involves SlideShare. In case you don’t know, SlideShare is a platform where you can post your PowerPoint, Keynote and other slide presentations. It was bought by LinkedIn a while back, so it makes sense that the two easily complement each other! I make a lot of slide presentations in my business, both for webinars and for speaking engagements. I can get a lot more mileage out of those slides by making them available on SlideShare. Also, when I post a new slide presentation on SlideShare I always share it on LinkedIn. I’ve done this for my clients’ too. The results are amazing! A lot more views and a lot more interaction. Talking about branding, right?

My other favorite “hack” involves YouTube. This goes hand in hand with the PowerPoints I create. I create those normally for making into videos. This gives me a lot more content to spread around. One great place to share my videos is on YouTube. I can share the video straight to my feed, or I can post it to select groups that I belong to. This is a powerful way to get the right eyeballs on myself and my profile!

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