Archive September 2018

Three Daily Best Practices for LinkedIn Users

Three Daily Best Practices for LinkedIn Users

Done right, you can get more business and leads out of LinkedIn than you can get to. You have to do some work, though. For instance, you need a complete profile along with a head shot that brands you as a professional, and you’ll need to spend consistent time beefing up your connections. That all lays the ground work. After that all you really need to do is to spend a few minutes on LinkedIn daily. I’ve been a LinkedIn user for years now, and I’ve got this all down to a science. Want to know how I keep my LinkedIn account humming along at peek proficiency? Here’s three things I do daily with almost religious fervor. Do this and you’ll never have to prospect for business again.

Just as with most social media, the first of you daily tasks is to update your status. Just as with Facebook, Twitter, Instagram and other platforms, every day you need to let folks know what you’re up to and what you’re doing. Doesn’t have to be earth shattering. Doesn’t have to even qualify for interesting. You don’t have to give details if details aren’t warranted. Just say something about your normal business day. If you want to get organized about this and save yourself some time, use Hootsuite and load up status updates in advance!

Your next daily task is to check your network and accept inbound connection requests. The more people you’re connected to the better LinkedIn is going to work for you. Each of these requests is taking you one more step towards your goal of turning LinkedIn into a prospecting and business machine. Accept these requests on a daily basis!

Finally, you’re going to want to message people who’ve connected with you and who’ve accepted your own outbound connection requests. Your goal is to build a network, and you can’t do that by being a wall flower and never communicating with anyone!

Do each of these tasks daily and watch your LinkedIn account become your single most important business asset!

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Five Steps to Building a Huge Following on LinkedIn

Five Steps to Building a Huge Following on LinkedIn

How would you like to be able to create leads and prospects for whatever it is that you sell almost instantly? How would you like to have prospective customers and clients finding you and asking to buy your product or your service without you ever having to lift a finger, do any follow up, or yet another sales presentation? What I’m really asking is this. How would you like to have a ready audience already pre-sold on you and your products and services? If this sounds too good to be true, you don’t really understand the amazing power of LinkedIn. If you know the steps, you can do this on LinkedIn, actually fairly easily. So, what about it? Want to know how you too can build a smashing business on LinkedIn? It’s very simple, and there are only five steps.

First off you need to have a polished profile that is not only complete, but that sells you in advance. Basically, your profile, especially the summary, is your sales letter for you and your business on LinkedIn. Next, you’re going to have to create unique, valuable content aimed at your target audience on LinkedIn. By content I mean blog posts for LinkedIn pulse, status updates, and the like. You might want a short report accessible through a squeeze page that you can link to so you can build a list of interested followers.

Of course, none of this will matter if you’re not connected with anyone! So, you’ll need to consistently build your network. On LinkedIn, you can be connected to up to 30,000 people. Surely out of that many you can find enough customers, clients, and referral partners to build a business out of!

You’ll want to substantiate who you are and what you sell through real recommendations. Real, as in not fake, by the way! LinkedIn is a quality platform, and quality always wins out! And finally, you’re going to have to stay on top of your industry’s announcements and news. After all, you want people to see you as a thought leader, right? So, lead!

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Becoming a Thought Leader on LinkedIn

Becoming a Thought Leader on LinkedIn

A “thought leader” is someone who’s positioned themselves as an expert in a given profession, interest, or business. Being a thought leader has tremendous advantages. You get more and better clients. You get hired to speak at events. Your business flourishes. If you’re wondering how you yourself could become viewed as a thought leader by your peers, you’re in the right place. LinkedIn is the perfect platform for you too!

Think about the thought leaders you know of, Gary Vaynerchuck for instance, or Tony Robbins. Why do you think of them as thought leaders? Is it because someone just told you that they were? Probably not! It’s because every time you turn around you see a book or video that Gary or Tony did. In online marketing terms, it’s because they have an amazing amount of content online that consistently builds the idea that they’re thought leaders and reinforces that idea.

You can do the same yourself, and you can do it on LinkedIn! As a matter of fact, LinkedIn is the perfect place to “thought leaderize” yourself, if you’re a business person. Why? Because it is the business platform par excellence! Here’s what you need to do to get the ball rolling.

You need content and a lot of it. You need status updates, blog posts, LinkedIn pulse posts, and you also need to be taking this content and cross promoting it and reusing it on other platforms like Twitter, YouTube, and Instagram. There’s a battle going on in cyberspace for eyeballs and to win that battle, you need content, and a lot of it.

You need quality content too! It can’t be junk, or rehashed nonsense. Can’t be yesterday’s news or something that’s been repeated forty million times online. You can’t farm this out. You’re going to have to do it yourself from the beginning, unless you have a huge marketing budget and can afford to hire a marketing company.

Here are a couple more idea. Try to pick a “niche”, for lack of a better word, that has less competition. Go narrow and deep, not broad. Also, realize this is a marathon, not a sprint! Something like this isn’t happening overnight. Plane to take a year or two to get where you want to go. That’s a long time, sure, but think of what you’ll have when you get there!

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