Archive July 28, 2018

The Importance of LinkedIn Recommendations and How to Get More of Them

The Importance of LinkedIn Recommendations and How to Get More of Them

Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how you can get more recommendations so that you can beef up your profile and start making LinkedIn work for you and your career or business interests.

In general, you need to first give what you want to get. My Dad used to tell me that if you want friends, you have to first be a friend! That was great advice to a young kid, and it’s great advice on social media, especially on LinkedIn. But, what does this mean? Well, it means the following: If you want more recommendations, you have to start recommending people!

Here’s the deal, though. Although LinkedIn might change this, at the moment you can only recommend people who are your first tier, or direct connections. To do this, just go to their profile page, and click the “More” button. You’ll see where to recommend them. So, if you want more recommendations, you’re going to have to consistently start recommending other people.

I wouldn’t just recommend people you don’t know, though. Although that might be, since probably most of the people you’re connected with you don’t actually know that well, recommending someone out of the blue like that just isn’t, well, recommended! It looks fake, probably because it is fake. This means that you’re going to need to either sort through your connections and find people you actually know and can actually recommend, or you’re going to have to go back to step one and get more connections. Either way, if you want more recommendations, you’re going to have to do this! That’s the bad news. The good news is this…it doesn’t take many outbound recommendations in order to receive one back. And, quite frankly, you don’t need a ton. Just a few good ones!

Inѕtаgrаm Vs Pinterest Which Onе Iѕ Rіght for Yоur Buѕіnеѕѕ?

Social Networking: Inѕtаgrаm Vs Pinterest Which Onе Iѕ Rіght for Yоur Buѕіnеѕѕ?

instagram - pinterestInѕtаgrаm

Thе vіѕuаl social nеtwоrk Inѕtаgrаm has gаіnеd оvеr 100 mіllіоn uѕеrѕ аnd mоrе than 40% оf lеаdіng brаndѕ in аррrоxіmаtеlу 2 уеаrѕ. Instagram іѕ аttrасtіvе fоr buѕіnеѕѕеѕ аѕ іt рrоvіdеѕ thеm ассеѕѕ to аn еxtеnѕіvе аnd еngаgеd mobile uѕеr bаѕе thrоugh vіѕuаl соntеnt.

Instagram rесеntlу оvеrtооk Twіttеr by hаvіng a lаrgеr numbеr оf dаіlу асtіvе mobile uѕеrѕ. Whеrе Instagram hаd 7.3 mіllіоn users, Twіttеr wаѕ slightly bеhіnd wіth 6.9 mіllіоn. Thіѕ ѕtаtіѕtіс is mоrе significant bесаuѕе Twіttеr has more thаn 555 mіllіоn uѕеrѕ, whісh rеflесtѕ thе hіgh еngаgеmеnt lеvеlѕ of Inѕtаgrаm uѕеrѕ. If уоur buѕіnеѕѕ іѕ still nоt оn Inѕtаgrаm, you could bе missing оut оn all these еngаgеd users.

You соuld benefit frоm bеіng on Inѕtаgrаm іf уоu аrе аn online rеtаіl business аnd hаvе excellent рhоtоѕ оf уоur рrоduсtѕ. Instagram аudіеnсе would рrоvіdе feedback аbоut уоur рrоduсtѕ with соmmеntѕ, whісh is mоrе еffесtіvе than Pinterest, where uѕеrѕ tеnd tо lіkе аnd pin mоrе аnd соmmеnt lеѕѕ. The photos on Inѕtаgrаm аrе uѕuаllу less trаdіtіоnаl, because creative рhоtоѕ are likely to get mоrе аttеntіоn.

Inѕtаgrаm соuld bе right fоr you іf уоu have аn іntеrеѕtіng ѕtоrу tо tell. Inѕtаgrаm іѕ more intimate, which іѕ whу celebrities роѕt their рhоtоѕ аnd саn соnnесt with fаnѕ on Instagram іmmеdіаtеlу. Phоtоѕ of your соmраnу еvеntѕ, employees and thеіr асhіеvеmеntѕ соnnесt wіth audiences оn a lеvеl where thеу ѕее whаt goes on bеhіnd thе scenes. Such photos wоuld nоt be right to роѕt оn Pіntеrеѕt.

Furthеrmоrе, it is vеrу еаѕу to share іmаgеѕ frоm Inѕtаgrаm tо your Twіttеr, Facebook or Flickr раgеѕ.

Pinterst - instagramPinterest

Pіntеrеѕt іѕ thе fastest growing website that рrоvіdеѕ a brіllіаnt vіѕuаl ѕосіаl рlаtfоrm for аnу buѕіnеѕѕ tо сарturе and еngаgе аn аudіеnсе. Pіntеrеѕt іѕ dіffеrеnt from Inѕtаgrаm аѕ іt dоеѕ nоt rеԛuіrе uѕеrѕ tо sign uр fоr an individual ассоunt tо browse аnd vіеw pins. Althоugh Pіntеrеѕt hаѕ оnlу 12 mіllіоn rеgіѕtеrеd users соmраrеd to the 100 million uѕеrѕ аt Inѕtаgrаm, the ѕіgnіfісаnt number оr users wіthоut ассоuntѕ and unіԛuе vіѕіtоrѕ make up tо more thаn 104 mіllіоn vіѕіtѕ іn a mоnth fоr Pіntеrеѕt. Pinterest hаѕ рrоvіdеd more referral trаffіс thаn YоuTubе, Gооglе+ and LіnkеdIn аltоgеthеr.

Pinterest is a ѕuіtаblе рlаtfоrm for уоur соmраnу іf you hаvе аn оnlіnе buѕіnеѕѕ with vіdеоѕ оr рhоtоѕ оf уоur рrоduсtѕ thаt fаllѕ іntо a few саtеgоrіеѕ on Pіntеrеѕt. уоur popular аndrеlеvаnt pins could bе vіѕіblе tо users interested іn these categories and a click will gеt them tо thе relevant раgе оn your website.

Pinterest wоuld bе gооd fоr your company іf іt сrеаtеѕ еxсеllеnt соntеnt, such аѕ іnfоgrарhісѕ, blоg роѕtѕ or соmраnу news. Puѕh уоur content оn Pіntеrеѕt аѕ уоu dо on other ѕосіаl nеtwоrkіng ѕіtеѕ lіkе Fасеbооk and Twitter.

Thе соnсluѕіоn

Bоth Instagram аnd Pіntеrеѕt оffеr distinctive wауѕ tо соnnесt and engage with оnlіnе audiences, ѕо thе bеѕt tool fоr уоur buѕіnеѕѕ would have tо be Pinstagram! Sіnсе уоur audience mеmbеrѕ mіght bе оn аnу оnе оf these ѕіtеѕ, уоu mіght mіѕѕ оut оn орроrtunіtіеѕ bу nоt being on еіthеr one.

Fоr mоrе information оn ѕосіаl mеdіа, аlwауѕ соnѕult wіth a rерutаblе ѕосіаl mеdіа company оr wеbѕіtе design соmраnу.

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How to Market to Millennials on LinkedIn

How to Market to Millennials on LinkedIn

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And, if you were to think such a thing…you’d be somewhat right and somewhat wrong.

Okay, you’re mainly right. But probably not in the percentages you think. Here’s a startling fact put out by Hootsuite. One quarter of LinkedIn users are ages 18 to 29. Under thirty! One quarter. One in four users are essentially millennials! Who knew, right?

Let’s say that you do run that company, or at least work for it, that caters to a younger crowd. One quarter of the half a billion users on LinkedIn are, as far as age is concerned, right in your target market. As, being that they’re on LinkedIn, they’re relatively easy to find, connect with, and message. One quarter of five hundred million (half a billion) is 125 million. That’s a lot of people under the ages of 30. Not only that, but if they’re on LinkedIn, they probably either have jobs or are at least looking for them. They’re serious about their careers. They might be exactly who you’re looking for. The only question now is how do you market to them on LinkedIn?

Well, to figure this out, let’s take a look at platforms that specifically cater to this group. How about Instagram? According to SmartInsights, about 60% of Instagram users are under thirty. So, how are businesses marketing on Instagram? It’s more than just showing pictures. Here are a few things that I see on Instagram that could easily translate to LinkedIn.

Idea #1: Make your marketing more “fun”

Idea #2: Break the rules, at least the ones that won’t get you put in LinkedIn “jail”

Idea #3: Cross promote to other platforms like YouTube and Instagram, drawing visitors back to LinkedIn

A Few Ways To Really Alienate People on LinkedIn

A Few Ways To Really Alienate People on LinkedIn

Alright, I’m going to just start out with my own pet peeve so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying on LinkedIn. But to get the ball rolling in the right way, let me just unveil my number one annoyance.

Getting spammed with a five-paragraph message about something I don’t really care about!

There, I said it! And, if you’ve spent any time whatsoever on LinkedIn, I’m sure you know what I mean. (I get so much of this, I might hazard to say that a few of you reading this have been guilty of this practice! GRRRRR!)

Some days I go to LinkedIn, click on my messages and right there front and center is a huge, multi-paragraph thingy, usually about a biz op and full of meaningless hype. And, to boot, it’s from someone who’s connected with me but someone I don’t really know that well. I can just picture them sitting at their desk copying and pasting the same inane message over and over again to their entire network. Nothing screams Annoying Spammer quit like this practice!

Quit it!

Here’s another one, which is basically the same but done through email.

It’s getting an email from that same someone that I don’t even recognize saying that we’re connected on LinkedIn and that here’s the world’s most important, best offer for whatever it is, and that I can get in on the ground floor only if I act now, etc. Seriously, I get this stuff all the time. Well, not ALL the time, but enough to where it makes me cringe every time I see something like this.

My other pet peeve is the polar opposite of this. This next one happens less frequently, but it’s still hyper-annoying! It’s getting a message with the single word “Hi!” or perhaps something like “Hi, how are you?”. The problem with this is that I have to try to figure out who the person is and why they’re saying hello to me. I know what they’re doing. They think they’re getting my permission to message me and I appreciate that, but wow, just give me a short clue as to what this is all about.

So, bottom line here. If you’ve been guilty of any of the above, for Gosh sake, quit! You’re alienating and really annoying one of your greatest assets. Your network!

A Short Course in How to Use LinkedIn for Business

A Short Course in How to Use LinkedIn for Business

LinkedIn is the top business networking platform bar none! As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If you want more business for yourself or your company, LinkedIn is THE place to be! All you need now is to understand how to use it properly, and then you can, as they say, write your own check. So, in the rest of this article, let’s talk about how to go about using LinkedIn the right way for business.

The first thing you need to do is to get a significant number of connections. What’s my definition of “significant”? Well, it’s got to be at least over 500! 500 is the magic number on LinkedIn, because LinkedIn shows the number of direct connections you have up to 500 and then when you top that, it keeps showing 500. So, if one person has 498, it will show 498. If someone else has 6,000, it will only show 500. This is also important because the number of people you can reach via searches on LinkedIn grows the more connections you have! Bottom line, start connecting with people!

The next thing you need to do is to write your profile and especially your headline and your profile summary so that it brands you in the best light. So many people on LinkedIn have skimpy profiles! Don’t do that! Use all the space provided and fill out your profile as best you can. I’ve written several articles on the best practices when it comes to LinkedIn profiles. Use search to find them, or if you’re reading this on LinkedIn itself, just message me. I’ll point you to them.

Finally, message people consistently. LinkedIn is a person-to-person networking platform. Most people don’t realize this. It’s made to be used manually. Their API, for instance, allows of very little interfacing with the platform via software. The overall goal is to network with people the same way you would in a BNI or Chamber of Commerce meeting.

Get these three things rolling in your favor, and you’ll turn LinkedIn into a business prospecting machine the likes of which you’ve only dreamed of!