Archive May 28, 2018

Effectively Using LinkedIn

LinkedIn is a business-oriented social networking site mainly used for professional networking.

This is not just another social media site, as evident from its increased popularity & importance as part of the digital marketing mix. Registered users have consistently increased over the past 18 months to reach well over 200 Million Registered users. LinkedIn has been publicly traded since 2011, outperforming Facebook in the process. There are numerous purposes of the site, as follows: 1. Connections: To people you know from previous engagements, following the leaders and mentoring the followers. 2. Introductions: To people you wish to know through a mutual, trusted contact. 3. Review: People you are meeting for the first time for an interview or a new prospect 4. Recruitment: LinkedIn is a cost effective way of recruiting, whether through advertising, listing available vacancies or contacting the potential straight away – also an effective way for job hunting 5. Knowledge: Gain valuable industry knowledge by actively participating in groups and discussions 6. Exposure: As a professional, you can expand your network and establish yourself as an expert in your field 7. Business Pages: Another venue to position your self (as a company/brand) in a professional manner Now that we have given a bit of background on this tool, lets look at how to effectively use it.

1. Profile: Completing your profile with genuine information is critical to your LinkedIn success, it has to reach 100% for optimum results. Your headline should transmit value, your summary should illustrate passion and recommendations is evidence that all above information is genuine. 2. Photograph: This is not Facebook, and hence your picture should not be casual. The photo you use has to look professional, remember you are here for business networking. If you want to show off your boat, car or your dog, Facebook / Instagram / Flickr are much better vehicle than LinkedIn. 3. Recommendations & Endorsements: Continually grow recommendations through colleagues (past & present), customers, clients and suppliers. Always request with a personal message, being specific when asking. Regulate the amount of requests you send out for recommendations, you don’t want to be labeled as spam. Grab any opportunity to ask for feedback after interactions. Remember: recommendation is evidence that you are genuine. 4. Invitations: Send out invitations to connect with people you wish to get connected to, yet please be reasonable with the amount of invites you send out. Always, always, always tell the person you wish to connect to how you know them or the reason for getting connected. 5. Groups & Discussions: Look for groups that are related to you industry and get involved. First you need to look and listen, then contribute (add value) and praise others, ask questions and provide insights, and start your own group and send out invitations to your network for participation. 6.Interactivity: Depending on your purpose for joining LinkedIn, allocate a time every day to interact with your network. Use the information (and there is plenty) to position yourself as an expert and enhance your reputation. Reach out to new prospects (companies and people).

Help people in your expert field. LinkedIn is a powerful resource if used properly, for example, if recruiting you will save tones of money by searching for the ‘right’ candidate directly on the site without the need for advertising. If you are a job seeker, follow the companies you wish to join and apply whenever an opportunity arise. If you are a business owner, you can build & reinforce your reputation – while ‘deep searching’ prospect customers (B2B) – LinkedIn is a great traffic generator for B2B.

Linkedin Account, Linkedin Advertising, Linkedin Articles, Linkedin Company Page, Linkedin Cover Photo, Linkedin Endorsements, Linkedin English, Linkedin Image, Linkedin On Business Card, Linkedin Recommendation, Linkedin Retargeting, Linkedin Reviews, Linkedin Search, Linkedin Skills, Linkedin Tips, Linkedin Uk, Linkedin Users, Linkedin Website, Linkedin Website Demographics, Linkedin What Is It

Four Ways to Make Your LinkedIn Profile Excellent!

Four Ways to Make Your LinkedIn Profile Excellent!

Your LinkedIn profile is the central core of any LinkedIn marketing strategy. LinkedIn, after all, is really not much more than a massive Chamber of Commerce meeting online. And, you can look at your profile as a combination of your five-minute elevator speech and your business card all rolled into one. Get your profile right, and you’re in business. Get it wrong, and you might as well take your ball and go home. In this article, I’d like to talk about four things you can do to make sure you have an exciting and dynamic LinkedIn profile.
One: Get a professional head shot. No, you don’t need a glamour shot like an actor needs. But you do need a really nice, professional looking head shot. If you’re serious about marketing yourself, either for a job or for business, on LinkedIn, your profile picture is worth investing a little money in.
Two: Sub part recommendations are almost as bad as bad recommendations. You get to choose whether to have a recommendation included in your profile. What I often see, though, is people who accept low quality recommendations, probably thinking a ho hum recommendation is better than nothing at all. No, it’s not! Yes, you need recommendations, but you don’t need limp, dishwater recommendations. You want your recommendations to be specific and exciting. How to get those? Well, if you know the person who wrote your recommendation, just ask them if they’d consider punching it up some with more specificity.
Three: Writing your profile summary in third person. This screams “dull, dull, dull!” It’s just weird to read someone’s profile summary in third person. It’s as if someone else wrote it, but we all know that the profile summary is written by the person whose face is on the account! Also, remember this. LinkedIn is a networking platform. What would you think if you went to a BNI meeting and someone started telling you about themselves but was talking in third person. He did this. She did that. Etc. Weird!
Four: You should know better than to do the following, but just in case—don’t leak out proprietary information about your former company! Just don’t do it. If you want to make something public, an example of your work, a case study, etc., run that by your former employer and get their okay first. You’ll save yourself at least a nasty phone call or maybe even more grief!

Linkedin Profile, Linkedin Profile Advantages, Linkedin Profile Advice, Linkedin Profile As Resume, Linkedin Profile Changes, Linkedin Profile Checklist, Linkedin Profile Examples, Linkedin Profile Optimization Service, Linkedin Profile Picture, Linkedin Profile Rating, Linkedin Profile Samples, Linkedin Profile Url

Ways Your Facebook Profile Could Be Keeping You From Getting Hired

It’s hard for most people to imagine living their modern lives without social networking is a part of the mix in some way, shape, or form. Whether you’re a Twitter junkie, a Facebook addict, or a Google+ convert, your social networks are more than just a simple way to stay in touch. There are also avenues you trust to help you make decisions or uncover information you need to know. Social networking means the same thing to everyone else to boot, so never overlook the importance of your personal presence on a site like Facebook. Just as you check out other people’s Facebook profiles to get a feel for who they really are, you can rest assured that other people are doing the same… including people who might be trying to decide whether or not to hire you or promote you. Your true identity is on display. That said, you will really want to give some thought to what your Facebook profile is really saying about you.


Try looking at it through the eyes of a potential employer. Would that too-sexy profile picture or all of those drunken status updates be material you’d want your next boss to see? If not, then it might be time to reconsider your Facebook content. Don’t make the mistake of thinking you’re safe because you keep a private profile either. More and more employers are making it a point to require temporary access to the Facebook accounts of potential new hires before making a final decision. If yours isn’t up to snuff, then it’s a very real possibility that it could cost you the position. It’s not just you. It’s your friends, too. Think you’re off the hook because your behavior is positively exemplary? What about the way your family behaves… or your friends? If you keep even virtual company with people who might be questionable when it comes to their characters, it could reflect badly on you. Many employers really do believe that you are who you hang with. If you appear to be pretty clean-cut yourself, but hang out with a lot of party people or potheads, it’s not going to send a very positive message about your standards. Consider getting more discriminating when it comes to who you add to your list on Facebook.


You never know when that random add or ill-considered decision to include your embarrassingly drunken cousin might come back to bite you in the backside. Be on your best behaviour. Considering the impact social networks are now having on people’s professional lives, the solution is clear. Facebook, Twitter, and other social networking sites are best treated like public places. If you wouldn’t do, wear, or say something in particular out in public where potentially anyone could see you, then think twice before doing it on Facebook. After all, you never know who might be looking on and taking notes without you noticing! There’s always a chance it could be your next boss.

Categories; Facebook profile, Facebook profile jobs, Your Facebook Profile

Why Endorsements, Skills, and Recommendations Matter on LinkedIn

Why Endorsements, Skills, and Recommendations Matter on LinkedIn

A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various fields that make up a complete LinkedIn profile. Here’s why you don’t want to ignore these all-important parts of your LinkedIn profile.
Look at it this way. When’s the last time you bought something that cost more than a few dollars (or pounds or yen, etc.)? Being an Internet savvy person, what did you do? If you’re like most folks, you Googled whatever it was and read about what other people thought, right? Well, people are doing essentially the same thing on LinkedIn. We call this social proof in the marketing business. People are highly influenced by what other people think. Being endorsed is one of the ways of providing this social proof to people who visit your profile on LinkedIn. Recommendations are another way of providing this proof.
Have you ever asked a colleague about the car they just bought, the new restaurant they tried, or their dentist or doctor? For important purchases, finding the right product or the right service provider is often done through recommendations. Recommendations carry a huge amount of influence, and you should be asking the people you’re connected with, at least the ones you know well, to recommend you.
Finally, listing your skills matters a lot! Seeing a large list of skills along with the number of people who’ve endorsed you for them is a great way to position yourself as a professional. Not only that, but the selection of skills helps viewers get to know you. Both recruiters and people who are potential clients are going to scan these skills to help them understand who you are and what you bring to the party!

How to Use Pinterest Marketing to Successfully Promote Your Business

Pinterest marketing

Pinterest marketing

It’s no secret these days that social media is a whole lot more than just a fun way to interact with your family and friends. It’s also a powerful way to make a valuable connection with your business and forge personal connections with your customers. Furthermore, the world of social media is expanding all the time to include options that go well beyond Facebook, Twitter, and Google+ and one of the fastest growing and most promising of these new options is Pinterest. Let’s examine how you can determine whether Pinterest Marketing is a good fit for your company’s products. Is Pinterest Really a Fit for You? Everyone and their mother might be on Facebook or Twitter, but Pinterest Marketing definitely has a niche audience that you’ll need to impress if you’re going to become a pinboard sensation. Most people who have made Pinterest the success that it is are on the site for items and information related to recipes, fashion, crafts, or DIY home improvement projects.


If your company is looking to reach these demographics, then definitely take the time to cultivate a presence on Pinterest. If not, you’d be better off exploring other avenues. Put in the Time Pinterest is like other social media sharing sites in that it takes a time commitment and some attention in order to become a success and build a loyal following. Spend time on the site when it comes to getting to know other pinners and learning what appeals to other users. Showcase the best of what your company has to offer by creating high-quality pins that include witty descriptions and valuable information. Make sure you re-pin plenty of other people’s posts as well. Don’t Be a Walking Advertisement Less seasoned entrepreneurs make the mistake of pinning nothing but advertisements and product shots to their company’s Pinterest account. Then they wonder why no one is interested in what they have to say.


Be a participant in the community, not simply a walking commercial. In addition to promotional material, make sure you post industry specific news or useful information that would be of interest to the customers you’re trying to reach. Always make sure that you’re genuine and that your real passion for what you do comes through in everything you post. Regular pinners can spot an account that is purely promotional a mile away. The easiest way to avoid rejection is to simply be yourself. Let Your Personality Shine Allowing the people who follow your company’s boards on Pinterest to get to know you is an important part of gaining success. Share information that lets people in on how you first moved to start your company. Post pins that emphasize not only what your products mean to you, but what they could mean to your many followers if they were to become customers themselves. When you treat your Pinterest audience as you would a group of valued friends, you can’t help but succeed. Give it a try for yourself today!

Accelerate your boards on Pinterest for more Targeted Pins & Follows With – Pin Automation…


Category: Pinterest, Pinterest Marketing, Pinterest Marketing for business, Using Pinterest, product marketing


4 Factors to Consider When Choosing Online Estate Agents

The search for a home can be made easier by hiring the services of a reliable estate agent. The agents ensure that you are getting a home at a competitive rate. Their roles entail offering expert advice from the early stages of the buying process to monitoring your settlement. The more closely an individual works with an agent, the more the agent gets to know the needs of the aspiring homeowner and thus the more effectively the agents can help. This will save you the time as well as the possible trouble while getting a house.


The factors to consider when choosing online estate agents include: · Recommendations & customer reviews Avoid hiring the first estate agent you come across. Spend some time browsing the internet and making a list of the estate agents. Visit their sites and determine whether they have customer feedback featured in their websites. Consider reviewing the customer reviews to determine whether the agents are good enough to work with. Furthermore, you can consider asking friends, relatives and colleagues for a recommendation. · Years in business Find out the number of years the estate agents have been in business. Determine the reputation they have in the industry. It is advisable to consider working with an agent who has been in business for at least 5 years. An agent who has been in business for many years understands the industry and therefore, is able to serve you better. They understand the market trends making it possible for them to advice the most attractive investments. · The cost of service It is equally important to determine the commissions or prices charged by the estate agents. An agent who quotes high prices does not necessarily offer great deals. On the other hand, agents who quote the lowest prices do not necessarily offer competitive deals. In fact, some of them would be charging low prices because they are desperately looking for business, but otherwise, their services fall below the expectation. You can find agents who can find you the desired property or help you find a suitable buyer (in case you are selling the property) within a span of 2 weeks and yet they charge reasonable fees. · Accreditation It is important to find out whether an estate agent is credited by the right trade organization.


You can expect to receive quality services from agents belonging to trade organizations. An agent who has been accredited has the necessary credentials such as licenses to engage in business. Nonetheless, before entering into any contract with estate agents, it is important to avoid making a long-term contract because it might prove difficult to change agents in case you are unsatisfied with their service.

Catergories; Estate Agent Services, Buying houses, Selling houses

Why LinkedIn Is Such An Important Social Media Tool

Why LinkedIn Is Such An Important Social Media ToolBrand and Profile Building As soon as you start a LinkedIn account, you can begin to build your profile and your brand, sharing this with people all over the globe. It allows you to look for employers and employees. If you are searching for work, you can gain access to information on how best to do this and you can build a huge network of like-minded individuals. LinkedIn is designed to put you into contact with others that can help you further your career, giving you a smarter network. Finding Information LinkedIn is also an amazing source of information. It is, essentially, a huge database, where you can look at such things as common skills for certain positions or industries. The list of company profiles on the platform is growing by the day, and these details show you statistics about the company, recent promotions and hires, changes in structures and whether any employees already have connections to you, or close to you. Also, it contains information on all sorts of topics. Perhaps you have a sales prospect and want to know what their likes and dislikes are, for instance. Or maybe you want to speak about something a previous employee did to support an organization. Also, you can find co-founders of businesses and speak to them directly about starting up a new project such as a joint venture.

Once you know how to build a powerful profile and then build your network – the possibilities for connections are endless! Finding Jobs One of the benefits of LinkedIn is that it allows you to search for jobs in an easy and fun way. You can immediately contact the right person in a company you are interested in to discuss whether there are any opportunities, or whether there are likely to come up soon. You can also use LinkedIn to get references from previous colleagues or employers. Furthermore, you can find information about companies that you are interested in, as well as about others who held the position you want to apply for. This makes you a far stronger interview candidate, as you can demonstrate knowledge about the vacancy. By browsing through LinkedIn, you can even find jobs that you didn’t even know you were interested in. Furthermore, you can often apply directly, without having to go through agencies or complicated forms and procedures. Or you are NOT looking for a job at the moment. LinkedIn allows you to keep your resume, cover letter, etc. on file so that if something captures your interest in the future you can take positive action.

Here is an interesting statistic:Did you know that if you have a properly written profile and at least 200 connections on LinkedIn, you have a 34 times bigger chance of being searched for and contacted by a search firm for a specific position? That’s right – THEY will contact YOU. Making Your Network Bigger Through LinkedIn, you can find a new job, start a company of your own, search for information and more. In order to do so, you must continuously build a bigger network. Your network will include mentors who can help you. You will become an active member of relevant groups, and make efforts to connect to professionals that already have huge networks of their own. How Much Time Is This Going To Take? It should be clear by now why having an active LinkedIn account is so important. However, you may not have the time to research, test and learn it all on your own. And if you aleady have a LinkedIn account and basic profile you may not know how to really maximize its potential so that you are really getting a benefit from LinkedIn. This is where a professionally designed step-by-step LinkedIn video training course may be the answer. The training provides the necessary guidance in a very affordable manner and is designed to help everybody create an attention-grabbing profile that works for them.

Three Mistakes You’re Making With Your LinkedIn Profile


When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following.
1. You want your profile to be complete.
2. You especially want your profile to pre-sell you!
I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. In the rest of this article, I’d like to talk about the three most common problems I often see.
Problem #1: Poor Photo
LinkedIn is a business site! Unless you run a beach-side concession renting out umbrellas and sea kayaks, you don’t want your LinkedIn profile picture to be from your last vacation. You know the one I’m taking about, right? Yep—the one where you’re wearing your multi-colored swim suit, and you’re carrying around that boogie board you love so much.
Would you dress like that for a job interview? Gosh, I hope not!
Go dress up as you would for that job interview and get your significant other to take a well-lighted picture with your phone. Should do the job!

Problem #2: No Summary or Poor Summary
I see this all the time. People with otherwise great looking profiles, but their summary is either not there or it’s only one sentence long. That summary space has a 2,000-character limit. Use them all, or as close as you can!

Problem #3: No Recommendations
This one’s a little more problematic than the first two, because you actually have to get someone else to do the recommending. But, here’s the deal. People are actually scrolling down and looking for those recommendations! You don’t need many. Two or three will do nicely. So, do this, if you don’t already have some. Ethically get some of your closer business associates to fill out a LinkedIn recommendation for you. You can either write it for them, and they can copy and paste or they can do it all themselves!
The bottom line is this—you need a full and complete profile. LinkedIn even prompts you for this, so if you haven’t filled out everything, you should know better! Stop what you’re doing right now and get that LinkedIn profile in tip top shape. You’ll be glad you did!

About us

Smilingmedia Content Curation and Social Media in Cornwall


Local Seo and Social Media Marketing for businesses in Cornwall

Helps small businesses leverage the power of the internet to reach their target audience, communicate with customers and potential customers, and increase sales and profits.

Give us a call today if you have questions,

Our goal is to help you get the highest possible return on your marketing and advertising budget.